Slogan Of Products

UAS Komunikasi Bahasa Inggris Bisnis ** 2DD02 **


• Windy Borutha Siregar ( 31209257 )



1.Mc Donald’s ( I’m Lovin’it )



"Mc Donald restaurants are uniting behind this new brand message and energy. We are focused on bringing the i'm lovin' it theme to life not only in our advertising but also for every customer who visits our restaurants. This world-class marketing strategy is the latest element of our overall plan to continue revitalizing McDonald's for our customers through compelling food choices, great service and restaurant operations, motivating value and exciting new restaurant decors." "i'm lovin' it is a key part of McDonald's business strategy to connect with customers in highly relevant, culturally significant ways around the world." "It will rekindle the emotional bond our customers have with McDonald's through a campaign that depicts how people live, what they love about life and what they love about McDonald's."




2. AVON ( The Company For Women )



Avon Products ( The Company For Women ) is a direct selling company that distributes both cosmetics and other beauty items.
The Global Beauty Leader We will build a unique portfolio of Beauty and related brands, striving to surpass our competitors in quality, innovation and value, and elevating our image to become the Beauty company most women turn to worldwide. The Women's Choice for Buying We will become the destination store for women, offering the convenience of multiple brands and channels, and providing a personal high touch shopping experience that helps create lifelong customer relationships. The Premier Direct Seller We will expand our presence in direct selling and lead the reinvention of the channel, offering an entrepreneurial opportunity that delivers superior earnings, recognition, service and support, making it easy and rewarding to be affiliated with Avon and elevating the image of our industry. The Best Place to Work We will be known for our leadership edge, through our passion for high standards, our respect for diversity and our commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential. The Largest Women's Foundation We will be a committed global champion for the health and well-being of women through philanthropic efforts that eliminate breast cancer from the face of the earth, and that empower women to achieve economic independence. The Most Admired Company We will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while continually improving our profitability, a socially responsible, ethical company that is watched and emulated as a model of success.




3. FedEx ( Federal Express )


We might think that when Federal Express officially shortened its
name to FedEx, it was solely the look and feel of the new company image
that built it into the mega-brand it is today. While brand conveyors, such
as a company’s logo or colors, play an important role in public image and
awareness, it would be a mistake to think that FedEx was able to grow from
its humble roots in 1973 into the shipping giant it is today by just having
the right ‘look and feel’. FedEx’s success is based on keeping promises.
Shortly after FedEx began making promises about its revolutionary new
business model, Xerox Corporation tested FedEx’s system by shipping
empty boxes for two weeks before entrusting the company with real documents. There isn’t a ‘look and feel’ in existence that can help a company pass a test like that.
The Fedex Corporation offers express and fast delivery transportation services, delivering an estimated 3 million packages daily all around the globe. Its services include overnight courier, ground, heavy freight, document copying and logistics services.
FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.


4. Harley Davidson
(Define your world on a whole new way )



Harley-Davidson, Inc., is the manufacturer of a line of motorcycles, with over 32 models of touring and custom Harleys. Aside from their line of motorcycles, Harley-Davidson also offers motorcycle accessories, motorcycle clothing apparel, and engines.
Define your world on a whole new way, we fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments, for example, is known for the fanaticism of its customers. The company is not just selling motorcycles, but as stated in its mission, it is fulfilling ‘dreams through the experience of motorcycling’.
To that end, Harley-Davidson has created a community of highly
committed users — there are 660,000 enthusiasts from 115 countries
who pay U.S. $40 annually to be members of the Harley Owner’s Group
(H.O.G.), to share in the experiences of motorcycling and be part of the
Harley-Davidson family. The company also connects with its customers
and creates an emotional bond in a myriad of other ways: open houses,
cause-related rides, apparel and collectibles, parts and accessories to
customize your motorcycle, Rider’s Edge (the Harley Davidson Academy
of Motorcycling), The Enthusiast magazine, and H.O.G rallies worldwide.
The benefits of creating a strong brand also extend to increased profits.
If you move from a communications-only brand, like the drug store
that advertises friendly, neighborhood service but comes off feeling sterile
and impersonal to customers, to an integrated brand, you will also experiencen higher levels of growth — even in a mature market. That’s because you will have successfully clarified a customer’s emotional and intellectual reasons for buying from you rather than from the competition. Brands are assets that organisations can use to drive economic value above.


5. Nokia ( Conecting People )



Connecting people has always been at the heart of the Nokia brand. Connecting people means giving everyone the power to choose when and how to stay in touch with the things that matter most in their lives, so that they can make the most out of every moment.
Imagine an entire planet where people, places and information are seamlessly connected; where communications devices and services are such an integral and indispensable part of our lives that they really do become second nature.
Making this world a reality will require tremendous collaboration between industry players. That’s why we were proud to offer the collaborative environment of the Nokia lounge.